Germany occupies a top position in high-tech research and development, but currently lands only in the middle of the pack when it comes to high-tech start-ups and venture capital investments in young technology companies. Especially in the capital-intensive early phases of company development, investors and start-ups seem to have difficulties finding each other. One reason for the gap between technological potential and its commercial exploitation is the difficulty in obtaining reliable key figures on companies whose technology and products only become marketable after lengthy, complex developments. The so-called Venture Readiness Management System, a new method to evaluate startups, enables investors to reliably evaluate young tech companies even if they do not yet have valid market data. We spoke with Leonard Rinser, Innovation Manager in the Fraunhofer AHEAD program, who has evaluated methods to overcome the investment gap with the Venture Readiness Management System.